Cristina Demers

Cristina Demers has a diverse and extensive work experience. Cristina is currently working as an Area Manager at SERRALLES USA, LLC since August 2022. Prior to that, they worked as a State Manager at KILL CLIFF from September 2021.

From 2015 to 2021, Cristina was associated with Fetzer Vineyards, where they held the positions of Regional Manager (June 2016 to September 2021) and District Manager (April 2015 to September 2021). Before that, they served as the Florida & New York Market Manager at Beluga Vodka from April 2011 to March 2015.

In 2010, Cristina worked as a Market Manager for Russian Standard, where they were responsible for supporting volume, distribution, merchandising, and pricing in South Florida. Cristina managed two large territories, grew business in on and off-premise channels, and opened an average of five new accounts per month.

Previously, Cristina held the role of South Florida Market Manager at Leblon LLC from January 2009 to June 2010. Cristina played a significant role in increasing sales by 45% within their territory, conducted sales meetings, and was involved in staff incentives, trainings, and product promotions.

From 2006 to 2009, Cristina worked as a Moet Hennessy Portfolio Manager at Southern Wine, where they oversaw on-premise spirits and wine distribution, developed relationships with clients, and managed events. Prior to that, they worked as a Sales Consultant at Southern Wine & Spirits from September 2004 to May 2006, focusing on maintaining client relationships, selling various portfolios, and generating new business.

Cristina's career started as a Sales Intern at Magenta Enterprises in January 2000, and they gained valuable experience before advancing to higher positions.

In their early career, Cristina served as a Key Account Manager for Regional Sales at CHATHAM IMPORTS, INC from July 2001 to August 2004, where they were responsible for developing and increasing the distribution of wine and spirit brands in Metro New York and northern New Jersey. Cristina managed a large distributor, implemented sales incentives, and organized promotional events.

Throughout their career, Cristina has demonstrated expertise in sales management, account development, brand promotion, event management, and team leadership.

Cristina Demers attended the Fashion Institute of Technology from 1998 to 2001, where they obtained a B.A. degree in International Trade & Marketing.