Catherine Mir

Catherine Mir is a seasoned marketing professional with extensive experience in trade marketing and brand management. Currently serving as the Trade Marketing Lead at Kimberly-Clark since April 2017, Catherine previously held the position of Trade Marketing Activator, Sr. for US Accounts. Before that, Catherine worked at Nube Research as a Research Project Coordinator and at Johnson & Johnson in various roles, including Associate Brand Manager for NEUTROGENA® and Assistant Brand Manager for LISTERINE®. Catherine's early career includes a Brand Manager position at B. Fernandez & Hnos Inc. and an internship at Johnson & Johnson. Catherine holds a Bachelor of Business Administration in Marketing Management from Universidad de Puerto Rico and has pursued additional education in digital marketing and an MBA focused on marketing in a digital age.