Liz Woelfel

Liz Woelfel possesses extensive experience in revenue growth management and consumer insights, highlighted by a tenure at Kimberly-Clark from June 2019 to January 2025 in various roles including Associate Director for Strategy & Consumer Insights and Pack Price Architecture, as well as Senior Manager. Prior to Kimberly-Clark, Liz worked at Spectrum Brands, Inc. as Director of Category Insights, focusing on Personal Care and Home Appliances brands. Additional positions include Senior Category Manager at The Kraft Heinz Company and various roles at Nielsen, where analytical expertise in consumer and shopper analytics was developed. Liz holds a BBA in Marketing, Real Estate & Urban Land Economics from the Wisconsin School of Business and additionally studied business at the University of Warwick - Warwick Business School.