Pedro Strada

Pedro Strada is an accomplished sales professional currently serving as the Director of Sales Strategy at Kinder's Premium Quality Seasonings & Sauces since March 2024, where responsibilities include leading sales strategy and planning. Previously, at Clif Bar & Company from August 2017 to February 2024, Pedro held several senior roles, notably as Sr. Manager of Sales Operations & Planning, where the development and implementation of sales strategies were overseen, ensuring alignment between various planning teams. Additional achievements include leading the Sales & Business Development efforts at Clif's Innovation Incubator, resulting in the swift launch of CLIF PET and a key partnership with Petco. Earlier experience with Nestlé spanned multiple positions focused on customer and category sales development, showcasing a strong foundation in marketing and business management. Pedro holds a Bachelor of Science in Marketing & International Business from USC Marshall School of Business and participated in an International Exchange Program at the University of Melbourne.