Julien Wackel

Julien Wackel has extensive experience in marketing and customer experience management within the sports and entertainment sectors. Currently serving as Content & Customer Experience Manager at Kindred Group plc for UNIBET since January 2017, Julien oversees three teams, driving strategies for communications, social media, and customer interaction. Previous roles include Sportsbook Marketing Strategy Manager, where Julien implemented global marketing campaigns across 15 European markets, and Customer Base Manager for Belgium, achieving a 100% retention rate through localized CRM strategies. Prior experience includes managing hospitality operations at Paris Saint-Germain and internships focusing on digital strategy and communication within various organizations. Julien holds a Master's degree in Management & Marketing Sportif from OMNES Education and has academic credentials in sport management and communication.