Caroline Murphy

Caroline Murphy is an experienced marketing professional currently serving as the Head of Marketing at Kindred Motorworks, where responsibilities include overseeing paid media strategy, customer acquisition analysis, and marketing budget management. Prior to this role, Caroline held various positions at KAR Direct, including Director of Ecommerce and Senior Performance Marketing Manager, focusing on optimizing paid media channels and ecommerce strategies for a range of clients. Experience also includes roles at Backcountry.com, Huckberry, and Inkwell, where Caroline honed skills in paid social advertising, SEO, and performance marketing analytics. Caroline holds a Bachelor of Science in Marketing from the University of Denver, complemented by minors in Sustainability and French.