Adrian Tse

Adrian T. is a Senior Data Analyst at Kinesso since January 2020, specializing in audience segmentation, profiling, and attribution modeling using a combination of first-party and third-party data sources. Major projects include building a data pipeline through web scraping and developing lookalike modeling using machine learning algorithms. Prior experience includes roles as a Data Analyst at Kinesso, focusing on high-value audience creation and post-campaign analytics, and as an Underwriting Analyst at Canada Life, where Adrian performed risk assessment and financial analysis on group insurance policies. Early career experience includes a placement trainee role at HSBC, with responsibilities in J2EE web development and management analytics. Adrian holds multiple degrees and certificates, including a Bachelor's Degree in Information Technology from York University and a Data Scientist certification from Udacity.