Irina Obidina

Irina Obidina is an experienced digital marketing professional currently serving as Associate Director of Search at Kinesso since July 2022, having previously held the role of Supervisor in Search Marketing. Prior to that, Irina was the Digital Marketing Team Lead at Adknown from January 2020 to July 2022, where team leadership contributed to an 11% increase in ROI through strategic budget reallocation. Additional roles include Campaign Manager, where Irina optimized PPC campaigns across various platforms, and Digital Marketing Specialist at Keyframe Communications, achieving significant improvements in CTR and CPA for over 20 clients. Education includes a Master's degree in Law from Moscow City Teachers' Training University and professional development at BrainStation. Irina's diverse background encompasses customer service, legal assistance, and robust data analysis, establishing a strong foundation in effective marketing strategies.