Samantha Chong

Samantha Chong is a seasoned professional in addressable strategy and activation, currently serving as Director at KINESSO since May 2020, after progressively advancing from Associate Director to Manager and Senior Associate roles. With notable experience managing client accounts such as Henkel, JetBlue, and Johnson & Johnson/Kenvue, Samantha has a strong background in campaign management and activation from previous positions at Cadreon and Xaxis. Early career experiences include internships at reputable companies such as NBCUniversal Media, McCann Healthcare, and Viacom, providing a comprehensive foundation in marketing and strategy. Samantha holds a Bachelor of Business Administration in Marketing from Baruch College.