Jordi Armenter

Jordi Armenter is a seasoned professional with extensive experience in product management and growth analytics within the gaming and financial sectors. Currently serving as Vice President of Product and Head of Ad Monetization at King since December 2014, Jordi Armenter leads a multidisciplinary team to enhance ad experiences for Candy Crush players. Prior to this role, Jordi Armenter was Senior Director of Growth Analytics at King, where efforts focused on enhancing marketing capabilities. Previous positions include Commercial Strategy & Analytics Director for Insurance Operations at CaixaBank, Engagement Manager at Oliver Wyman, and Consultant at Accenture. Jordi Armenter holds two MBA degrees, one from the University of California, Berkeley, Haas School of Business, and another from IESE Business School, alongside an engineering degree from Universitat Politècnica de Catalunya.