Fatima Derbal

Fatima Derbal is a seasoned Customer Experience/Design/UX Researcher at Kingfisher plc since March 2017, based in Lille and London. In this role, Fatima ensures that products and services align with user needs, effectively bridging the gap between users and the design team. Previously, Fatima served as a Group Insight Analyst at Kingfisher, designing European research projects to understand customer realities. Prior to that, Fatima worked at Decathlon International and Auchan Retail as a Market Research Analyst, where responsibilities included market data collection, customer analysis, and reporting for international buyers. Fatima's career also includes roles in various organizations, contributing to market research, project management, and developing customer insights. Fatima holds a postgraduate degree in Retail Marketing with a specialisation in e-commerce from IMMD Business School.