Holger Kraetschmer

Holger Kraetschmer is an experienced marketing professional currently serving as the Chief Marketing Officer at King's Hawaiian since March 2023. Previously, Kraetschmer held various senior roles at adidas from May 2015 to March 2023, including Head of Consumer Foresight and Strategy, where responsibilities included identifying consumer trends and developing business strategies. Additional roles at adidas encompassed leading marketing and innovation teams for multiple sports divisions. Prior experiences include serving as Vice President of Brand Management at SunPower Corporation, Senior Brand Marketing Director at ESPN for global X Games, and various senior positions at Hasbro, RC2, and Mattel. Holger Kraetschmer earned an MBA in Marketing from California State University-San Bernardino and a Bachelor's Degree in Marketing from berufsakademie Heidenheim.