Aparna M. A is a skilled content writer with experience in developing customer-centric content strategies for various organizations. Currently, at Kings Research since December 2022, Aparna led strategic initiatives that resulted in a significant increase in unique page views and crafted high-ranking articles. Previously, at Promena, Aparna boosted brand engagement by revamping design elements and aligning content with company standards while achieving substantial project goal completion. Earlier experience at LEAD School involved enhancing website traffic through SEO-driven strategies and improving reader engagement via A/B testing. Aparna holds a Master of Science in Biotechnology from Savitribai Phule Pune University and a Bachelor of Science in Biotechnology from the University of Kerala.