Lucy Baldwin

Lucy Baldwin is currently the Head of Research & Strategy at Kinneir Dufort, serving as the Principal Research & Strategy Consultant. Prior to this role, Lucy held various positions in strategy consulting, creative strategy, and research at companies such as Epoch Design, Taxi Studio, and Principals. With a background in philosophy from Pembroke College at the University of Cambridge, Lucy has experience in both qualitative and quantitative research, working with clients such as The Coca-Cola Company, Uni-Ball, and Australia Post.