JH

Jaisette Herrera

Director Marketing Communications at KIPP Northern California

Jaisette Herrera has a diverse work experience spanning multiple roles and industries. Jaisette started their career in 2002 as a Hispanic Marketing Manager at BELLA HOMES AND PROPERTIES, where they worked until 2007. From 2007 to 2010, they worked as a Communications Project Coordinator at the Bay Area Discovery Museum. In 2010, they took on the role of Project Manager - Market Analysis (Contract) at Contemporanea and also worked as an Account Manager at Vinfolio from 2010 to 2012.

Starting in 2012, Jaisette transitioned into a consultant role, working with various arts and education nonprofit organizations. Jaisette provided services in communications, marketing, and branding, helping these organizations integrate marketing and engagement plans using email, branding, and social media strategies.

In 2015, Jaisette joined Golden Gate University as a Marketing Manager, where they focused on email and SMS marketing, CRM management, data analysis, content creation, and brand management. During their time there, they developed and executed automated email campaigns, collaborated on new product launches, and participated in go-to-market strategic planning.

From 2018 to the present, Jaisette has been working at KIPP Public Schools Northern California. Jaisette started as a Digital Media Manager, where they utilized Google Analytics, implemented digital marketing strategies, managed web platforms, and created content in both Spanish and English. Later, they were promoted to Associate Director of Marketing and then to their current role as Director of Marketing Communications. In these roles, they have been involved in multi-channel strategies to drive awareness, increase enrollment and staff recruitment, support organizational growth initiatives, and partner with Development on fundraising campaigns.

Overall, Jaisette Herrera has a wealth of experience in marketing, communications, and branding, with a focus on digital and multi-channel strategies. Jaisette has worked in various industries and has proven their ability to drive results and support organizational growth.

Jaisette Herrera's education history includes studying Art History at the University of California, Berkeley. No specific start and end years are provided.

Links

Timeline

  • Director Marketing Communications

    November, 2021 - present

  • Associate Director Of Marketing

    January, 2021

  • Digital Media Manager

    October, 2018