Javier Herrera Zahar

Javier Herrera Zahar serves as the Country Manager for Kito Crosby since July 2022, where responsibilities include overseeing the manufacture and marketing of lifting and hoisting equipment across various industries. Prior to this role, Javier held significant positions at Tractel® as Managing Director, and at Sappi as Sales Manager, where sales leadership for specialized paper products in Central America was a key focus. Javier's earlier experience includes roles such as Regional Sales Manager at USG, Commercial Executive at Holcim Apasco, and Regional Distributor Analyst at Cemento Apasco de Holcim. Javier began the professional journey coordinating events at Promidia SA de CV and holds a degree in Marketing from Universidad del Valle de México.