Serena Cirini

Serena Cirini is a seasoned professional in creative direction and content creation, currently serving as Creative Director at KIWI since January 2022, and concurrently holds the role of Content Creative Director at Freshhh, a KIWI content factory. Previously, Serena contributed to Corriere della Sera, writing on travel, film, and television from December 2020 to January 2024. Prior experience includes roles as Senior Copywriter at H-FARM, working with major clients such as Roche and Barilla, and as a Copywriter for Vanity Fair, covering current affairs, food, and travel. Additional experience as a Copywriter at Omnicom Public Relations Group Italia involved projects for various notable brands like Nestlé and Whirlpool. Serena began their career as a Junior Copywriter at Libero Quotidiano, focusing on web articles and video content. Educational qualifications include intensive studies in screenwriting from Scuola Holden and degrees in Philosophy from Università degli Studi di Milano, along with advanced training in branded content at Istituto Europeo di Design.