De Benito Moreno Lorenzo

Chief Commercial Officer.group Kipenzi Management Board. at Kiwoko

de Benito Moreno Lorenzo serves as the Chief Commercial Officer at IskayPet, overseeing commercial operations for a leading pet retail and care organization with 200 stores and significant online sales. With extensive experience in the pet industry through roles at Kiwoko and a successful tenure at Toys"R"Us as European General Merchandise Manager, de Benito Moreno Lorenzo has demonstrated expertise in commercial strategy, sales growth, and team management. Prior experience includes global commercial leadership at World Duty Free, where international expansion and brand partnerships were key focuses, and a solid foundation in commercial leadership from early roles at DIA Group. Educational qualifications include degrees in Law and Business Administration from Universidad Pontificia Comillas, a Master in Internet Business from ISDI, and executive training programs from IESE Business School.

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