Catherine Comerford

Group Head Of Business Development: Media at Klarna

Catherine Comerford has a diverse work experience spanning different industries and roles. Catherine started their career at Elior as a Research Project Intern, analyzing competitors and identifying market trends. Catherine then joined Murrayfield Experience as a VIP Hostess, caring for players and VIP guests. Catherine also interned at Elior as an HR Coordinator, gaining knowledge in human resources.

Catherine later joined Edinburgh University Equestrian Club, where they held various positions such as Secretary, BUCS Team Captain, and eventually became the President, showcasing their organizational and leadership skills.

Catherine then worked as an Account Executive Intern at Sectorlight Marketing & Design, an integrated agency with expertise in marketing and design.

Catherine further expanded their marketing experience at Jack Wills, where they were a Global Digital Marketing Executive and later became an Affiliate & Partnerships Manager. Catherine was responsible for digital marketing strategies, website acquisition, and international brand growth.

Moving to Time Inc. UK, Catherine assumed the role of Copywriter and Acting Marketing Executive for the Horse & Hound Magazine. Catherine managed marketing campaigns, content creation, and utilized SEO strategies to boost website traffic.

Catherine demonstrated their expertise in digital marketing as a Senior Global Digital Marketing Manager at FitFlop, where they implemented successful affiliate, influencer, and digital partnership strategies. Catherine earned multiple industry awards and spoke at various marketing conferences.

After FitFlop, Catherine joined Klarna as the Affiliate Partnerships Lead, managing affiliate partnerships. Catherine then progressed to roles including Head of EMEA - Klarna Marketing & Advertising Solutions, Group Head of Klarna UK & Ireland, and currently serves as the Global Head of Business Development for Media.

Lastly, Catherine has also been involved with PerformanceIN as a judge for the Performance Marketing Awards.

Overall, Catherine Comerford's work experience highlights their expertise in digital marketing, affiliate partnerships, leadership, and organizational skills.

Catherine Comerford graduated with an MA (+Hons) in Linguistics and English Language from The University of Edinburgh in 2012. Their field of study included Corpus & Neurolinguistics.

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Timeline

  • Group Head Of Business Development: Media

    July, 2023 - present

  • Group Head of Klarna UK & Ireland

    June, 2022

  • Head of EMEA - Klarna Marketing & Advertising Solutions

    June, 2021

  • Affiliate Partnerships Lead

    December, 2020

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