Ieva Pipciute

Ieva Pipciute has a diverse range of work experience. Ieva most recently worked as a CRM Excellence Lead at Klarna starting in March 2022. Prior to that, they worked at Western Union as a CRM Manager from September 2016 to April 2022. Ieva also worked at 4Team Corporation where they held various roles, including Product Marketing Manager from March 2016 to September 2016 and Digital Marketing Specialist from March 2013 to March 2016. Before that, they had a Marketing Internship at Shishi ishi from April 2012 to October 2012 and worked as a Marketing & Sales manager assistant at Park Inn by Radisson from February 2011 to May 2011. Throughout their career, Ieva has gained expertise in digital marketing, including content creation, PPC campaign management, SEO optimization, email marketing, social media campaign management, web analytics, and onsite behavior analysis.

Ieva Pipciute completed their Bachelor's degree in International Business at Kaunas University of Technology from 2007 to 2011. In 2008, they participated in an Erasmus exchange program at Laurea University of Applied Sciences, focusing on Business Management.

In terms of additional certifications, they obtained the following:

- In February 2013, they achieved the Microsoft Office Specialist - Outlook 2010 certification from Microsoft.

- In March 2013, they obtained the Microsoft Bing Ads Accreditation from Microsoft.

- In November 2013, they completed the Digital Google Analytics Fundamentals course provided by Google.

- In November 2013, they also achieved the Google Adwords Fundamentals certification from Google.

- In September 2014, they obtained the Google Analytics Individual Qualification (IQ) certification from Google.

- In April 2014, they completed the Google Adwords Search Advanced course provided by Google.

- In December 2014, they achieved the Google Advanced Display certification from Google.

- In May 2015, they completed the SEO training - workshop at SEM.LT.