Reed Edwards

Reed Edwards is a seasoned marketing professional currently serving as the Senior Marketing Manager at Klarna since March 2022. Prior to this role, Reed was the Senior Manager of Advertising at Peloton Interactive, where initiatives included influencer campaigns on TikTok and Instagram, resulting in increased app trial downloads. Previous experience includes serving as Associate VP of Brand Marketing at Regis Corporation, managing marketing efforts for nearly 1,000 salons across North America, and leading integrated marketing campaigns at 72andSunny for major brands like Smirnoff and Samsung. Reed's career also encompasses roles at Terri & Sandy, Freshpet, Trigger Media Group, and SEI Investments. Reed holds a B.A. in Economics & Business from Lafayette College and additional education from The University of Edinburgh.