Ross McKenna

Ross McKenna has a strong background in CRM marketing and data analysis. Ross currently serves as a Senior CRM Marketing Manager at Klarna, where they focus on launching and optimizing marketing automation across various channels. Ross has worked on acquisition, activation, and retention strategies for multiple payment methods and markets, with a particular emphasis on the US, UK, Sweden, and Germany. One of their notable accomplishments at Klarna includes creating and maintaining a comprehensive CRM touchpoint mapping visualization and tool.

Prior to their role at Klarna, Ross worked as a CRM Manager at Chelsea Football Club, where they focused on fan segmentation, acquisition, engagement, and monetization. Ross utilized Braze for CRM automation and various campaigns across multiple channels.

Before Chelsea, Ross held freelance roles as a Lead Data Analyst and CRM Analysis Manager. Ross worked on long-term contracts with NHS England and Manchester United, where they implemented Tableau dashboards for data analysis and reporting. Ross'swork primarily focused on areas such as Covid, A&E, cancer, and treatment waiting lists.

Ross has also held multiple roles at Manchester United, including CRM Analysis Manager, Senior CRM Executive, and CRM Venue Executive. Ross utilized data science techniques for fan segmentation, developed audience personas, and conducted lifetime value analysis. Ross also created a comprehensive CRM communications data strategy.

Overall, Ross McKenna has a diverse range of experience in CRM marketing, data analysis, and automation across various industries, including e-commerce, sports, and healthcare.

Ross McKenna's education history includes the following:

From 2021 to 2022, Ross attended Multiverse and completed a Data Fellowship Apprenticeship, focusing on Data Modelling/Warehousing and Database Administration.

In 2016 and 2017, Ross studied at The Institute of Direct and Digital Marketing and obtained The IDM Postgraduate Diploma in Direct and Digital Marketing with B2B, specializing in Marketing.

Between 2010 and 2013, Ross pursued a degree in Politics, Philosophy & Economics at The University of Manchester, where their field of study was Economics.

In 2012, Ross briefly attended The University of Hong Kong, although the specific degree and field of study are not mentioned.

Prior to university, Ross attended Billericay Sixth Form College from 2008 to 2010. However, the degree and field of study for this period are not specified.

In terms of additional certifications, Ross obtained the Braze Certified Administrator certification from Braze in March 2023. Additionally, in July 2022, they obtained the Braze Certified Marketer certification from the same institution.