Rachel McCready

A true health-marketing native drawing upon varied experience as a medical writer, account director, and creative director, Rachel applies a “creategic” approach to problem solving. Her method begins with engaged listening to discover the emotional drivers of the problem behind the problem, then leaping to a visionary platform that elegantly addresses the intersection between emotional and business objectives.

With more than 20 years of award-winning work in health marketing, Rachel’s experience covers nearly every specialty, organ system, and life stage.

Rachel’s brand, launch, and global work includes Cialis (It’s an Everyday Thing; Men Need Options); Gardasil (VERSED on HPV, Detect the Unprotected); Vagifem (The Big Ow); Steglatro (Power Forward Global Launch); Pegasys (Body of Evidence); Avandia; Lantus; Xenical; Concerta (38 Years); and many more, earning numerous international creative awards.