Holly Tybor

SVP GMM Merch/design at KnitWell Group

Holly Tybor is a seasoned retail executive with extensive experience in merchandising and design, currently serving as SVP GMM Merch/Design at KnitWell Group since July 2024. Prior roles include Vice President of Merchandising at Chico's FAS, Inc. and GMM SVP Women’s at EXPRESS, where responsibility encompassed managing $850M in Women's Apparel and Accessories across multiple channels. Tybor previously held the position of Senior Vice President Merchandising at Victoria's Secret, contributing to over $1B growth for the PINK Apparel brand in under a decade. Additionally, Tybor held various merchandising positions at Abercrombie & Fitch, focusing on product development for Abercrombie Kids. Holly Tybor holds a Bachelor of Fine Arts in Fashion Design and Merchandising from Kent State University.

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KnitWell Group

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As KnitWell Group, iconic brands Ann Taylor, Chico's, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market together generate more approximately $6 billion in sales, making KnitWell one of the largest specialty apparel companies in the United States.


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10,000+

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