Veronica Gonzalez-Thayer

Veronica Gonzalez-Thayer has had a diverse work experience in the field of advanced analytics and market research. Veronica currently holds the position of Director, Advanced Analytics at Known, where they oversee and executes quantitative research studies across multiple industries. Their role includes designing questionnaires, conducting statistical analysis, building stories, and presenting results to inform marketing strategies. Prior to this, Veronica was a Manager, Advanced Analytics and a Consultant, Advanced Analytics at Known.

Additionally, Veronica has worked at IHS Markit | Technology, where they held various roles including Research Manager for Service Provider Technology, Consulting Lead for Consumer, Media, Telecoms & Displays, Senior Analyst & Consulting Lead for Consumer Electronics, and Market Research Analyst. In these roles, they were responsible for managing custom research and consulting services, market sizing and forecasting, market entry and development, consumer and customer insights, supply chain analysis, cost modeling, and strategic advisory.

Veronica also had an internship at Telefónica Movistar as a Solutions Engineer and at Procter & Gamble as a Consumer & Market Knowledge Intern. At Procter & Gamble, they focused on understanding consumer and market dynamics to guide decision-making processes.

Overall, Veronica's work experience showcases their expertise in quantitative research, advanced analytics, market research, and consumer insights across various industries.

Veronica Gonzalez-Thayer obtained a Bachelor's degree in Electronics Engineering from the Universidad Simón Bolívar. Veronica studied at this institution from the year 2001 till 2008.