Danis Roberts

Danis Roberts is an experienced strategist and digital expert within the sports industry. Currently serving as a Strategist at KOJO since September 2022, Danis leads strategic projects that encompass research, analysis, and tailored strategy development to support client growth. As the Founder of Underscore Sport, established in January 2022, Danis focused on leveraging digital technology to enhance brand growth and community engagement, collaborating with notable clients such as KOJO and the International Cricket Council on significant projects like the Women's Cricket World Cup. Danis previously held key roles at Marylebone Cricket Club as Digital & Content Lead, overseeing digital strategy and content management, and at Harlequins in various digital production roles. Educational credentials include a FIFA Master in Management, Law, and Humanities of Sport and a BA in Film and Media Studies.