Samantha Lai

Samantha Lai is an accomplished leader in sales and management, currently serving as the General Manager - Commercial Sales at Koko Black Chocolate since May 2023. Prior to this role, Samantha held the position of General Manager - Sales Majors at IsAlbi, where oversight of the Sales division for Major & Commercial Customers was a key responsibility. With experience in high-profile B2B partnerships at The White Company, entrepreneurship at In The Nood Ltd, and leadership roles at prominent companies including LEGO Group and Warner Bros. Entertainment, Samantha has a robust background in driving commercial success across various sectors. Educational credentials include a BSc. (Hons) in Biochemistry from the University of Liverpool and a Diploma in Naturopathic Nutrition from CNM College of Naturopathic Medicine.