CJ

Celia Jacques

Senior Research Executive at Kokoro Global

Celia Jacques is a seasoned retail professional with extensive experience in merchandising and research. Currently serving as a Senior Research Executive at Kokoro Global since July 2018, Celia previously held roles at Toshiba TEC UK Imaging Systems Ltd. as a Business Services Consultant and at Marks and Spencer in various merchandising positions, ultimately as an Assistant Merchandiser. Celia's responsibilities included managing diverse product ranges in Men's Accessories and conducting thorough sales analysis while overseeing significant budgets. Starting their career as a Customer Assistant provided foundational retail insights, complemented by a mentoring role at Mosaic Network that focused on empowering young women. Celia holds a First Class BSc (Hons) in Geography from Durham University.

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Kokoro Global

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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.


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