Natalie Geddes

Natalie Geddes is an experienced professional in the fields of research, innovation, and marketing. Currently serving as the Director at Kokoro Global since May 2019 and as the Director of Innovation and Marketing at ABA Market Research LTD. since April 2006, Natalie leads initiatives that focus on decoding emotions and creating impactful narratives for clients. Expertise includes managing a research team to conduct diverse consumer research projects in the UK retail market, employing both quantitative and qualitative methods. Previous roles include Research Analyst at BRG Enterprise Solutions and Marketing Assistant at Campaign Connections. Natalie holds a 1st Class Honours degree in Psychology from City St George’s, University of London.