Kokoro Global
Natalie Geddes is an experienced professional in the fields of research, innovation, and marketing. Currently serving as the Director at Kokoro Global since May 2019 and as the Director of Innovation and Marketing at ABA Market Research LTD. since April 2006, Natalie leads initiatives that focus on decoding emotions and creating impactful narratives for clients. Expertise includes managing a research team to conduct diverse consumer research projects in the UK retail market, employing both quantitative and qualitative methods. Previous roles include Research Analyst at BRG Enterprise Solutions and Marketing Assistant at Campaign Connections. Natalie holds a 1st Class Honours degree in Psychology from City St George’s, University of London.
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Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.