Kokoro Global
Pete Campion is an experienced Insight Director at Kokoro Global, having previously served as Principal and Associate at Incite, where responsibilities included developing client relationships, leading projects, mentoring colleagues, and managing specialized research solutions. Prior experience includes roles at Wealth-X as Research Manager and at ComRes as an intern, where Pete gained expertise in both quantitative and qualitative research methodologies. Educational credentials include a B.Sc in Biology from The University of Manchester and an Advanced Certificate in Marketing Research from the Market Research Society.
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Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.