Kokoro Global
Tom Berry is currently working at Kokoro Global as the Insight Director, focusing on segmentation, proposition development, brand and comms, and The Score. Prior to this role, Tom held positions at Incite as a Principal and at ABA Market Research LTD. in various research-related roles. Tom's educational background includes a BSc (Hons) in Business Administration and Psychology from Aston University.
Kokoro Global
1 followers
Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.