Kokoro Global
Yvette Allen is currently serving as the Insight Director at Kokoro Global since May 2019. Prior to this role, she held the position of Research Director at ABA Market Research LTD. from August 2005 to May 2019. She also worked as a Research Director at ABA Research from 2005 to 2012. Yvette obtained her Bachelor of Arts (BA) degree in Advertising and Marketing from Lancaster University, graduating in 2005, following her education at Crompton House School from 2000 to 2002.
Kokoro Global
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Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms. Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.