Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms.

Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. 

Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. 

The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view.  

Our key proprietary frameworks include 5Drivers and FeelFactor.

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Kokoro Global

Alison Bainbridge

Rachel Mason

Hannah Clarke

Jessica Herridge

Anna Lewis

Mike Wallis

Yvette Allen

Tom Berry

Hannah Rogers

Alita Benson

Sophie Graystone

Ade Ososami

Research and Insights Team

Teams at Kokoro Global

Research and Insights Team