Lydia Alkema is a professional project and communication staff member at Koninklijke Wandelbond Nederland (KWbN) since April 2023, while also serving as the owner of the company Nederland wat ben je mooi since January 2021 and ONSbiertje until January 2024. Previously, Lydia held the role of a teacher at Mondial College from August 2020 to March 2023, focusing on subjects like signing, decorating, woodworking, interior design, and SketchUp for VMBO-B and VMBO-K students. Lydia's extensive experience at IKEA from October 2008 to August 2020 included positions as a Graphic Communication Leader, Visual Merchandiser, and Communication & Interior Team Manager, overseeing a team of 20 in the implementation of home furnishing concepts. Earlier roles included Assistant Product Manager at Simbo Jongerenkampen, Trainee Eventmanagement at NEMO, Recreation Leader at NJOY recreatie, and a trainee at Bas-Is. Lydia holds a Bachelor's degree in Communication and Event Management from NHL Hogeschool and has further education in Media and Graphic Design from Mid Sweden University and a vocational degree in Advertising, Presentation, and Communication from Cibap vakschool voor verbeelding.
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