Beth Roche

Beth Roche is an experienced qualitative research professional currently serving as Associate Director of Qualitative Research at Konovo since July 2023. Prior to this role, Beth worked at InCrowd, Inc. as a Qualitative Research Manager from July 2022 to July 2023, where the focus was on providing rapid market intelligence for the life sciences sector. With a strong background in consumer research, Beth served as Principal Consultant at FOCUS RESEARCH PARTNERS LLC from July 2011 to July 2022, specializing in both qualitative and quantitative methodologies across various industries. Earlier in the career, Beth was the Global Director of Sensory & Product Guidance at Campbell Soup Company from December 2006 to June 2011. Educational credentials include degrees from the University of Maryland and Rutgers University.