Joe Maraschiello is a strategic development specialist at Tier One Analytics (T1A), responsible for driving growth in North America through marketing initiatives and product management. With over 15 years of experience at T1A, the firm has delivered over 100 projects focusing on marketing technology, analytics, data management, and cloud solutions. Additionally, Joe serves as a principal consultant at SpadinaBus, guiding clients in the adoption of AWS customer engagement products and optimizing MarTech investments. Previously, Joe played a key role in establishing the North American presence for Digital Alchemy and led the growth of a marketing technology firm during tenure at IBM. Early career experiences include roles at Accenture, Bell Canada, and CGI Group. Joe holds a Bachelor of Arts (Honours) in Political Science from York University.
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