JA

Jason Alexander

Brand and Product Development Manager at Kore Outdoor

Jason Alexander has a comprehensive background in brand and product development, with experience spanning over two decades. Jason started their career at Brass Eagle Inc as an Assistant Marketing Manager, where they managed competitive analysis reporting, packaging, marketing materials, and ad scheduling. Jason also supervised the fulfillment and processes for marketing and sales promotions, and established and maintained good business relationships with clients. Jason then moved to JT Sports, LLC where they held multiple roles, including Brand Manager and Brand and Product Development Manager. In these roles, they directed marketing, advertising, and packaging design, managed all retail and national promotional programs, and created and launched a new brand. Jason also managed the commercialization process of new items and established SKUs, and presented at retail account line reviews. Jason then joined Mahco Inc as a Product Development Manager, responsible for research, design, development, sampling, and costing for a complete line of hardline and softline categories. Jason collaborated with retailer teams to secure item approval and compliance with safety testing. Currently, Jason is working at Kore Outdoor as a Brand and Product Development Manager, where they manage multiple brands and their associated products, analyzes product strategies and sales trends, and provides modular design planning and sales team support to buyers.

Jason Alexander earned their Bachelor's degree in Marketing Management from the University of Arkansas, where they attended from 1995 to 2000. In addition, they obtained a certification in Product Safety Training from Intertek in June 2013.

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Timeline

  • Brand and Product Development Manager

    January, 2013 - present