Shona Thuillier has a diverse work experience spanning various marketing roles. Shona is currently working as the Head of Marketing at KORSIT since October 2022. Prior to this, they served as a Marketing Manager at the same company from April 2021 to October 2022, where they supervised marketing activities and collaborated with specialists on the company's marketing strategy.
Before joining KORSIT, Shona held the position of Senior Digital Marketer from August 2020 to April 2021, and Medior Digital Marketer from October 2019 to August 2020. In these roles, they focused on search engine advertising (SEA), search engine optimization (SEO), and social media optimization (SMO). Shona created, analyzed, managed, and optimized various digital marketing campaigns, implemented SEO strategies, and set up and optimized social media channels.
Earlier in their career, Shona worked as a Digital Marketer at KORSIT from April 2018 to September 2019. Shona'sresponsibilities included SEA campaign creation, implementation, and analysis, as well as website content translation and optimization for the French market. Shona also managed social media channels.
Prior to their marketing roles, Shona gained experience as a French Digital Marketer at Leads International from May 2017 to May 2019. Shona specialized in developing French-speaking clients internationally and assisting foreign clients in entering the French market. Shona'stasks included managing SEA campaigns, improving SEO, translating websites and campaigns, and analyzing user behavior to enhance traffic. Shona utilized tools such as Google Ads, Google Analytics, SEMrush, and Moz.
Before their marketing career, Shona worked in property management at SCDF Coignard, Feron-Gravier, Rougier, Duflo from November 2013 to August 2015. Shona represented the property owner, handled advertising, applicant selection, lease setup, and inventory management.
Overall, Shona Thuillier has a strong background in marketing, with expertise in various digital marketing areas such as SEA, SEO, and SMO. Shona has displayed leadership skills as the Head of Marketing and has experience in international client development and property management.
Shona Thuillier's education history is as follows:
From 2022 to 2022, Shona attended Harvard Business School Online and obtained a Certificate in Business Strategy.
Between 2016 and 2018, Shona studied at Enaco and earned a Bachelor's degree in International Marketing.
In 2015, Shona attended the EF Executive Language Institute and studied English language and literature.
From 2013 to 2015, Shona attended Jeanne d'arc and obtained a Higher National Diploma in Sales Management.
In 2012 and 2013, Shona studied at Université Le Havre Normandie and earned a Higher National Diploma in Marketing Techniques.
In addition to these qualifications, Shona has obtained several certifications. In 2019, Shona became a Certified Digital Marketing Professional through the Digital Marketing Institute. In 2018, Shona received the certification "Les bases de Google Ads" from Google. In 2017, Shona obtained the Google Analytics certification as well as the Google Ads Search Certification. Earlier in 2017, Shona also received the certification "Publicité sur le Réseau de Recherche de Google AdWords" from Google.
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