Shashwat Virmani

Shashwat Virmani is an experienced professional in campaign and subscriber analytics, currently serving as Associate Vice President - Campaign Analytics at Kotak Mahindra Bank since January 2022. In this role, Shashwat drives customer engagement through analytics, formulates data-driven strategies, and implements multi-channel campaigns. Prior to Kotak, Shashwat held various positions at Tata Sky Ltd., including Team Lead - Campaign Analytics and Senior Manager - Subscriber Analytics, overseeing extensive marketing campaigns and collaborations with subject matter experts. Previous experience also includes roles as Manager - Subscriber Analytics at Bharti Airtel and Deputy Manager at Reliance Communications, focusing on revenue growth, customer satisfaction, and service delivery. Shashwat holds an MBA from Symbiosis Institute of Telecom Management.