Heba Berti Guirguis

Heba Berti Guirguis has a diverse range of work experience in the mobile app industry. Heba is currently working as a Growth Lead at Kovalee, where they partner with app owners to bring their apps to the top charts using unique in-house technology and expertise.

Prior to Kovalee, Heba worked at Voodoo as a User Acquisition Lead and Senior UA Associate, where they were responsible for acquiring users for mobile apps. Heba also worked at BoomBit as a Growth Consultant, focusing on advising and assisting with growth strategies.

In addition, Heba has experience as a Growth Consultant at MWM, where they worked between tech and business teams, focusing on user acquisition, ad monetization, creatives, and HC game publishing.

Before entering the mobile app industry, Heba worked at Homa Games as a User Acquisition and Monetization Manager, where they managed user acquisition and monetization efforts. Heba also worked as a User Acquisition & Monetization Analyst at Homa Games.

Heba's work experience also includes an internship at EY, where they participated in their Audit & Assurance Summer Internship Program.

Overall, Heba Berti Guirguis has a strong background in user acquisition, growth consulting, and mobile app publishing, with experience at notable companies such as Kovalee, Voodoo, BoomBit, MWM, Homa Games, and EY.

Heba Berti Guirguis completed their Bachelor of Business Administration (BBA) degree in Business Administration and Management from TBS Education between 2015 and 2018. During their educational journey, they also had the opportunity to study abroad as an exchange student at Shanghai University of Finance and Economics from 2016 to 2017, focusing on Finance and Economics. Additionally, Heba holds certifications as an Independent Rider from the International Kiteboarding Organization (IKO), obtained in November 2018, and as an Open Water Diver from PADI, obtained in October 2013.