Merle Nootebos

Merle Nootebos is a seasoned professional in online content and conversion rate optimization with extensive experience in various roles across notable companies. Currently serving as a CRO Specialist at KPN since August 2024, Merle previously held a similar position at G-Star RAW from May 2022 to July 2024. Prior to that, significant contributions were made at IKEA in multiple roles, including Senior Online Content Specialist and Web Editor, from June 2017 to May 2022. Beginning with Tritel BV as a Marketing & Communicatie medewerker from September 2014 to June 2017, responsibilities included overseeing communication efforts and enhancing website content through SEO and CMS management. Early career experience features positions in hospitality and internships in social media and production, underpinned by a Bachelor of Media from Hogeschool van Amsterdam and a minor from North Park University.