EF

Ellen Siebenborn Forsyth

Chief Customer Officer at Kradle

Ellen Siebenborn Forsyth is an experienced professional with a career spanning over two decades. Ellen currently holds the position of Chief Customer Officer at Kradle, a pet calming company, where they are responsible for sales and customer relationships. In this role, they oversee all aspects of the sales function for the company.

Prior to their current role, Ellen worked as a Corporate Strategy & Planning Advisor in 2021. Before that, they had an extensive tenure at General Mills, starting in 1997. At General Mills, Ellen held various corporate officer positions, including SVP Head of Sales Blue Buffalo and Vice President of US Grocery and Industry Affairs. Ellen was accountable for significant sales growth, channel expansion, and leading large teams of sales professionals and retail demo partners.

Throughout their career at General Mills, Ellen also held roles such as Vice President of Strategic Revenue Management, Vice President of Capabilities and Retail Operations, Customer Vice President, National Geo. Region, Director of Trade Marketing, Director of Sales-Walmart, and Director of Category Management.

Ellen's work experience demonstrates their expertise in sales strategy and execution, team leadership, and developing long-range plans for growth. Ellen has a proven track record in driving sales and achieving results in the consumer goods industry.

Ellen Siebenborn Forsyth completed their undergraduate education from 1992 to 1996 at the University of Missouri-Columbia, earning a Bachelor of Science degree in Agricultural Economics. Ellen later pursued further education at Northwestern University - Kellogg School of Management from 2004 to 2006, where they obtained their Master of Business Administration (MBA) degree with a focus in Marketing/Marketing Management, General.

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  • Chief Customer Officer

    October, 2022 - present

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