Kraft Heinz
Cheryl Barbee is an experienced communications professional with a strong background in brand strategy and marketing. Currently serving as Director of Brand Communications for Kraft Mac&Cheese and Velveeta at Kraft Heinz since July 2024, Cheryl is dedicated to enhancing the creative and cultural relevance of these iconic brands. Previous roles include Director of Brand Communications for KitchenAid at Whirlpool Corporation, where leadership encompassed creative and go-to-market strategies, and SVP, Group Strategy Director at FCB Global, focusing on customer experience strategy. Cheryl's expertise in strategy was further developed as Sr Director at Accenture Song, overseeing the Chicago office's strategy practice. Cheryl holds an MS in Strategic Communications from Columbia University and has contributed as a judge for the student ADDY awards with the American Advertising Federation.
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Kraft Heinz
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The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.