Cristian Spuza is an accomplished business leader with extensive experience in sales and strategic development across various industries. Currently serving as AVP Customer Development Organization at The Kraft Heinz Company, Cristian leads a team of 200 and oversees category management for U.S. retail. Previous roles at Kraft Heinz include VP Sales for both Refrigerated and Grocery categories, where team management and sales strategy implementation were key responsibilities. Prior to Kraft Heinz, Cristian held significant positions at LafargeHolcim, including Vice President Strategy and Project Director in Ukraine, and was instrumental in supply chain operations in Romania. Cristian's career also includes leadership roles at Anheuser-Busch InBev and financial analysis at Procter & Gamble and KPMG Advisory. Educational credentials include advanced finance and economics studies from prestigious institutions such as INSEAD and ACCA.