Ekaterina Bueva

Ekaterina Bueva is a highly experienced marketing professional with over 15 years in the field. Currently serving as the Head of Marketing Services, International at KraftHeinz since July 2016, Ekaterina leads marketing excellence and transformation initiatives to foster business growth through innovative processes and technologies. Prior experience includes roles at Vimpelcom Ltd., where Ekaterina held positions such as Marketing, Media and Services Category Lead and Category Manager for Marketing Services, and at LGE Electronics as Advertising Services Purchasing manager. Earlier experience also includes a role as BTL & Marketing Services Buying Manager at MARS LLC. Ekaterina's expertise encompasses media and marketing procurement leadership across multiple regions.