Eva Karypidou

Eva Karypidou is an accomplished marketing professional with extensive experience in brand management across various companies. Currently serving as Marketing Manager at Kraft Heinz since June 2024, Eva previously held senior brand management roles at Reckitt for Nurofen and Gaviscon, where responsibility included developing brand growth plans and local communications. Prior experience includes leading brand strategy for Batiste at Church & Dwight Co., Inc., achieving significant market share growth and successful influencer campaigns. Eva began the career as an Assistant Brand Manager at Savant Health and has held roles increasing in responsibility in marketing and brand development. Educational qualifications include a Master's degree in Advertising and Marketing from the University of Leeds and a Bachelor's degree in Business Administration from the University of Macedonia in Greece.