Scott Peiser

Scott Peiser is an experienced professional in consumer insights and marketing research, currently serving as the Associate Director of Consumer Insights - Innovation at Kraft Heinz. Prior to this role, Scott held multiple senior management positions at PepsiCo, focusing on consumer insights for prominent brands such as Pepsi, bubly, Gatorade, and Propel. Scott's career began as a Research & Customer Insights Analyst at Aimia Inc and included an internship in Marketing Insights with Gatorade. Scott holds an M.B.A. in Marketing Research from the Wisconsin School of Business and a Bachelor's degree in Consumer Science with a focus on Marketing from the University of Wisconsin-Madison.