Jelle Brandsma

Jelle Brandsma is an experienced professional in category management and business development, currently serving as the Head of Category at Kramp since January 2022. In this role, Jelle leads a team of Category Managers to implement data-driven product strategies and enhance supplier partnerships, improving customer experience. Previous positions at Kramp include International Business Development Manager and Strategic Project Manager, where Jelle analyzed market segments and developed strategic business plans. Jelle's retail expertise is highlighted by roles as International Retail Manager and International Retail Specialist, expanding the retail dealer network across Europe. Prior experience includes retail account management for G-Star RAW and artist management at International Artists Holland. Jelle holds an MBA from TIAS School for Business and Society and a Bachelor's degree in Economics.