Anu Petäjä

Anu Petäjä has a diverse work experience in different roles and industries. Starting in 2004, they worked as a Strategic Planner at Grey Global Advertising, collaborating with leading Finnish brands. Anu then moved to Ogilvy Taivas Helsinki, where they served as an Account Director and managed the biggest teleoperator in Finland, Elisa. At TBWA Helsinki, Anu worked as a Strategy Director/Client Services Director, handling various local and international brands. Anu joined Viestintätoimisto Deski Oy as a Strategy Director, responsible for creative planning processes and client acquisition. Anu also worked as the Chief Marketing Officer - a start-up entrepreneur at Yogaia, an online yoga studio. Anu was the Chief Commercial Officer and later the Chief Marketing Officer at HopLop Oy, contributing to the company's growth through customer acquisition strategies and the development of digital services. Anu was the Chief Marketing Officer at Lempi Kodinhoito Oy, leading the brand-building process and achieving a significant conversion improvement on the webpage. Prior to their current role as the Country Manager and CEO at kredita.fi, they served as the Chief Marketing Officer at Auntie, a company supporting employees with everyday life challenges. Anu also served as a Strategic Advisor at MAJ - beauty as a service. Throughout their career, Anu has gained valuable experience in marketing, strategy, brand management, and client services.

Anu Petäjä pursued their education at Aalto University from 1996 to 2000. During this period, they obtained a Master of Science degree in International Business, specializing in International Design Business Management. Additionally, Anu Petäjä has also acquired a certification as a Yoga teacher (RYT 200) from Yoga Nordic. No specific details regarding the acquisition date of the certification are provided.