Michelle Verbruggen

Michelle Verbruggen is a Social, Content & CRM Specialist at Krëfel NV since July 2018, with expertise in CRM and marketing automation using Salesforce, content marketing, Facebook advertising, and copywriting. Michelle has developed a 360° strategy for the Coffee category and worked on the ideal customer journey both in-store and online. Prior roles include project management and SEO content creation for Philips, and partnerships management for Cook'in Style, complemented by an internship at VisitFLANDERS focusing on social media and trade-related projects in Spanish. Educationally, Michelle holds a Master's degree in Multilingual Professional Communication and a Bachelor's degree in Applied Linguistics from the University of Antwerp.